Sony announced two new Cyber-shot cameras (DSC-TX1 and DSC-WX1 models) that provide unprecedented advances in low-light performance with approximately twice the sensitivity of cameras with traditional image sensors.
These Cyber-shot cameras are the first to employ Sony’s new “Exmor R” back illuminated CMOS sensor technology to improve shooting in low-light scenarios, enhancing image clarity and drastically reducing grain.
“With these new “Exmor R” CMOS sensor cameras, Sony has vastly improved the customer experience for taking pictures with digital still cameras in low-light scenarios,” said Phil Lubell, director of the digital imaging business at Sony Electronics. “We’ve all taken pictures in dimly lit areas, where the results were grainy and unclear. By redesigning the way these cameras capture light, Sony is leading the industry by creating this easy way to take amazingly clear, vibrant photos in low lighting scenarios.”
“Exmor R” Sensor Optimizes Low-Light Performance
Conventional image sensor architecture has required wires and other circuit elements to be positioned above the light sensitive photo-diodes, limiting the imager’s light gathering capability. Positioning these elements behind the photo-diodes, Sony’s “Exmor R” image sensors can gather more light, resulting in approximately twice the sensitivity compared to conventional sensors.
To further extend low-light shooting performance, the TX1 and WX1 cameras incorporate the hand-held twilight and anti-motion blur multi-shot modes introduced in Sony’s breakthrough Cyber-shot DSC-HX1. Using “Exmor R” CMOS sensor’s high speed, these modes capture six separate images in less than a second and utilize Sony’s BIONZ™ processor to combine the shots into a single image of extraordinary detail and low noise. Combining the “Exmor R” technology with hand-held twilight and anti-motion blur modes delivers a breakthrough in low-light photography. Users can now capture images of stunning detail and low noise in scenes with no more than candlelight—without flash or the need of a tripod.
Innovative Sweep Panorama and High-Speed Shooting
In addition to their breakthrough low light performance, these new cameras also include Sony’s Sweep Panorama and 10 frames per second burst shooting features, which were introduced with the Sony® DSC-HX1 camera. The TX1 and WX1 cameras offer these features in smaller, more compact bodies that match nearly any unique style. The TX1 and WX1 Cyber-shot models can take up to 185 and 256-degree panorama shots respectively in one easy press-and-sweep motion with an image size of 7152 x 1080 (ultra wide horizontal).
Advanced Technology and Compact Design
While the HX1 camera is a well-rounded solution for customers who are looking for high-zoom and speed in a smaller size than a DSLR, the TX1 and WX1 cameras are made for an audience that wants advanced technology in an even more compact design. With its slim profile of just 16.5mm, the 10.2 mega-pixel TX1 offers streamlined, distinguished curves for a sophisticated look appealing to the fashion-oriented who are also looking for great performance. This model features a new operation on the touch panel that lets you scroll through images with an effortless “flick” of your finger and directly access menus on the 3-inch Clear Photo LCD Plus display.
Pricing and Availability
The TX1 camera will be available in silver, gray, pink and blue this September for about $380. The WX1 camera will be available in black this October for about $350. Pre-sales will start in August.
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